(02-02-2014, 08:23 PM)Frankschtaldt Wrote: But how does it compare to broad base marketing?
For example, if I have 10 different cars I'm trying to sell am I going to get more bang for my buck by spending $10 on specific marketing for each or $100 in broad base?
I cant say ive ever done a clear test of this, so i couldn't tell you which is more effective.
That said, from my experience ingame, ive found generally that increased amounts of marketing has large effects on sales, so i usually do both.
On Newspapers specifically:
Considering how cheap they are, and how effective they are suggested to be in marketing effectiveness reports, i dont see any reason not to max it in most cases.
E.g. In 1917 game im in
Newspapers is 150 per model
150 for broad base.
So a maximum of 300, or lower if your selling other models.
Even selling only 20 units, thats maximum of $15 per unit, which is practically nothing.