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First Successful Company - Karling
#1
So after many failed starts, i had my first major success, with Karling company, mostly by selling Pickup Trucks, and lately Sedans, in Northeastern US.
This game was on the Easy Difficulty.

This is the first AAR ive written, so its more incoherent ramblings than structured.

I started in New York, as that seemed to have the best stats overall in the US at start.

The first vehicle i chose to make was a pickup truck, as that had the highest demand in my region at the time.
The felix, as i named it, was a 2L Straight 6 Pickup. (Looking back on it now, thats probably a powerful engine choice for the time)
Rather than just putting out a bottom of the barrel cheap vehicle, i tried to make one which had good cargospace(45821L) and good reliability, which i thought was the main draw for Pickup Trucks.
I didnt notice it till later, but i unintentionally(i dont remember making it a focus) also made the felix one of the best vehicles for fuel milage on the market. (20MPG)
Heres a Shot of its stats:
[Image: 9nYlS4V.png]
(The cost is 1908 production cost, after ive built over 250k of them)

I think its original cost was around the 900-1000 mark, which is high for a starting vehicle.
Orginally i struggled a LOT with trying to get the right selling price for the vehicle. I had it at ~1100-1200 for months and was making barely enough to keep my head above water, even though i was selling almost as many as i could produce.
After reading some more guides on this forum and reading more tips, i turned it up to 1400 and immediately noticed a huge jump in my profits.

I made a Sedan model shortly after to diversify a bit.
The Crixton, like the Felix, was above average for the time in a most respects, but i focused mainly on fuel economy, comfort and dependability.
Heres a Shot of its stats:
[Image: JRCtY9T.png]
(The cost is 1908 production cost, after ive built over 140k of them)

The orginal cost of this vehicle was higher than the Felix, so it really didnt sell well until later years when its cost went down and i could put its price down as well.

Once i had some solid income coming in, i started expanding brances hoping to get more sales, and opened new factories in Philadelphia and Baltimore to meet the increasing demand.

It was at this point i really stared to expand my marketing(as i had money to spare) and the demand really picked up for my vehicles.
My fumbling in the Marketing system, over the 8 year period seemed to have had the most impact on my demand, but i still have trouble figuring out how to put a consistent marketing budget across my entire empire now, so its still a work in progress.

Most of my time since then has been spent with trying to meet increasing demand, trying to build racecars and win races(which i made another thread about).
I updated my two old models to new models with 1907 improved standards, but the old 1901 models are still taking up 80% of my sales, so i dont see much need to improve them.
I spent some of my earned money to buy my only competitor for pickup trucks in the Eastern US and some of their models (Michigan motors in the screenshot) are selling well too.

As of 1908, im really struggling to meet the massive demand for my vehicles. Just to give you an idea of the numbers, here is the vehicle numbers over time chart.
[Image: 46LmOvW.png]
The Felix, Lightning and Crixton are my designs, the rest are Michigan Motors designs i got when i bout the Company.

I have about 10 factories at this point, with another 4-5 building, most at a cost of 2mil with max production capacity.
Most have also had their production lines expanded through retooling over time.
I think im producing around 35-45k vehicles per month at this point.
Since i started ramping up production, the production cost of a lot of my vehicles has dropped significantly, but i dont see any reason to drop the price, as i already cant keep up with demand.
Im not sure about other mass produced vehicles of the time, but the Model T wiki page lists 500k sales by 1915, which i think i can match by 1909.



Heres some final charts from my current 1908 save of the game.
Profts Chart
[Image: 3Qci5q8.png]
Market Share
[Image: rvqaYW3.png]


Im not sure i really look forward to micromanaging 15 factories with shifting demand, as 10 is already pushing what i can tolerate.
So ill probably start a new game in a new vehicle area.
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First Successful Company - Karling - by Arakash - 12-13-2013, 11:50 AM

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