Estimated Customer graph shows incorrect values

[StephenClark]

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In the attached screenshot the text at the top says: "4484 Maximum Estimated Customers at $1,193 Per Unit.

But the shaded green bars in the graph display prices between $633 and $925

[Eric.B]

If memory serves me, marketing, car wealth demographics, etc shifts and widens the green bars. The green bars are the demographics most likely to buy the vehicle. So, the car is more likely to be bought by people who can't afford it.

It's like the Modern Car industry.

The bottom axis I believe is consumer income. Not car price. But you cut off the picture.

[StephenClark]

You're right, it's per capita income on the bottom. So the graph is saying that people will spend approx 125%-185% of their annual income on a car? That seems high especially without financing but I guess the ratio is higher in the early years.

Thanks

[Eric.B]

Yup, you don't have the years on there, but it's significantly higher in the early years, and reduces as time goes on. It will probably be reduced even further with the next 2nd Gear.