12-29-2016, 05:04 AM
Shame about those old buttons being gone for good. If I were an unreasonable man, I'd troll you until you changed your mind.... (Awkward silence)
Either I'm a complete useless bastard, or those marketing budgets in the stock reports of other companies don't exist.
You've mentioned that we don't have the right to see the marketing budget of a private company and yet as a player we have access to every single competitor's "cost per unit" stat for each car. Does this mean that the figures are just an approximation?
In regards to competitor's marketing, I'd like to have an idea if my rivals are placing any ads in the cities I'm opporating in. I like to think of the concept as simply opening a newspaper/magazine/radio/etc etc and looking to see if my competitor has placed any advertisement.
With the marketing efficiency report, is this really measuring efficiency, or is it simply stating the money I've allocated for each city and its marketing channel? What I mean is, if I go to a city and move the slider to half way, is the efficiency report simply stating this (eg: newspaper coverage is 50% which equals "poor" in the report). Or is there another calculation going on? Is there a time element as well? Would running a newspaper budget at 50℅ over a few years slowly raise my company's profile in that city? How about the option of allowing a company to pay for some marketing analysis from time to time?
Quote: I believe there may be marketing budgets in the stock reports of publicly traded companies. You can access this information by clicking the line graph button in the stock menu for the selected company. If you don't see the marketing budgets there, let me know, and I might be able to work it in.
You have no right to the information for private companies however...
Either I'm a complete useless bastard, or those marketing budgets in the stock reports of other companies don't exist.
You've mentioned that we don't have the right to see the marketing budget of a private company and yet as a player we have access to every single competitor's "cost per unit" stat for each car. Does this mean that the figures are just an approximation?
In regards to competitor's marketing, I'd like to have an idea if my rivals are placing any ads in the cities I'm opporating in. I like to think of the concept as simply opening a newspaper/magazine/radio/etc etc and looking to see if my competitor has placed any advertisement.
With the marketing efficiency report, is this really measuring efficiency, or is it simply stating the money I've allocated for each city and its marketing channel? What I mean is, if I go to a city and move the slider to half way, is the efficiency report simply stating this (eg: newspaper coverage is 50% which equals "poor" in the report). Or is there another calculation going on? Is there a time element as well? Would running a newspaper budget at 50℅ over a few years slowly raise my company's profile in that city? How about the option of allowing a company to pay for some marketing analysis from time to time?